Chris Hurst has almost 20 years of experience in the sports industry working for the Premier League, International Cricket Council, BBC Sport and Nielsen Sports, before launching his own digital sports business in 2018 – C J Hurst Consultancy – which provides strategic advice to leading organisations across the sports industry.
As BBC Sport’s first dedicated social media editor, he developed and delivered a strategy focused on growing BBC’s social media reach and engaging younger audiences. In his role as Digital Development Editor for BBC Sport’s award-winning interactive services, Chris oversaw the editorial development plans for the Rio Olympics that were used by 102 million unique browsers across the globe.
At Nielsen Sports, Chris oversaw the organisation’s digital offer in UK and Europe, working with leading rights holders and brands on a range of key digital issues, especially around the measurement and valuation of digital assets.
Chris is also a Non-Executive Director of the Rugby Football League and he is also a Trustee on the Board of the Women’s Sport Trust, which lobbies for greater media coverage and brand investment into women’s sport.