Jonno Turner
Jonno Turner

(Formerly Volvo Ocean Race) Oversaw record-breaking results in the 2017-18 edition of the race, including a social media publicity value of 71 million.

194 hours of live coverage was produced
1.9 billion social media impressions, including 200 million video views
13.7 million social media likes
Over 400,000 comments on Instagram posts
Over 1 million comments on race content on Twitter and 9 million retweets
The average viewing time per video on YouTube was over 9 minutes
The average Facebook post reached 398,000 users
The most popular social media video was viewed over 23 million times hosted 174 million page views (+72%) with visitors spending an average of over 4:20 (+149%) on the site
The official app was downloaded over 537,000 times (+38%)
The official race tracker hosted 111 million unique sessions (+186%)
The digital TV (OTT) audience was 342 million, generating 67.8-million in publicity value