Kristen is an industry veteran who has spent years marketing sports and entertainment businesses. She is currently head of Content Marketing at the Ultimate Fighting Championship (UFC), headquartered in Las Vegas, Nevada. Kristen’s role includes all direct to consumer lead generation for global Pay-Per-View, broadcast tune-in, and UFC’s OTT service UFC FIGHT PASS.
Prior to working in sports, Kristen managed the brand strategy for Universal Parks & Resorts, to reach Generation Z. This role included working with all brand extensions within NBCUniversal and managing licensed intellectual properties such as Harry Potter, Transformers, and Despicable Me.